World Cancer Day is an event designed to reach out to the public on a global scale with the intent to educate and activate conversations about a disease that has effected and continues to affect millions of people around the world.

This year, World Cancer Day 2014 (4 February 2014) focuses on Target 5 of the World Cancer Declaration: Reduce stigma and dispel myths about cancer, under the tagline “Debunk the myths”.

According to organizers, World Cancer Day is a chance to raise our collective voices in the name of improving general knowledge around cancer and dismissing misconceptions about the disease. From a global level, we are focusing our messaging on the four myths above. In addition to being in-line with our global advocacy goals, these overarching myths leave a lot of flexibility for members, partners and supporters to adapt and expand on for their own needs.

Visit the website for more details on World Cancer Day and the 658 events organized and on-going around the world today. One of which is the presence of The Giant Colon Tour in the Mars Building in Toronto.

The 40-foot long, eight-foot high inflatable exhibit, which features many unappealing pre-cancerous and cancerous sites throughout, is an attention-grabbing prop used as part of the Colorectal Cancer Awareness Association’s awareness raising campaign on the second leading cause of cancer deaths in Canada.

Visitors are guided through the colon by a puppet mascot, Dr. Preventino, who appears on a series of screens to show them giant hemorrhoids, rectal cancer, mushroom-like polyps and other not-so-pleasant things one might see during a colonoscopy. The tour aims to inform visitors in a fun, graphic and memorable way, that colorectal cancer is both preventable and treatable.

The tour aims to inform visitors in a fun, graphic and memorable way, that colorectal cancer is both preventable and treatable.

If you haven’t had the chance to take a tour yet, it will be set-up in the Mars building today Feb 4th until 8:30PM.

Get in there while you can!