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Now that you’ve shaved off your Movember mustache, we invite you to take it one step further this month and consider going full facial.

Even though they itch a bit in the early days and make soup a questionable lunchtime choice, real men still grow beards. Why? Because real men like to feel like bears. Grizzly bears. Big, heaving, honey guzzling grizzly bears. The Colorectal Cancer Association of Canada (CCAC) is inviting real men to take part in Decembeard Canada and raise money to help those affected by colorectal cancer by getting sponsored to, you guessed it – grow a beard!

The CCAC is delighted to announce that our beard ambassador for this year’s campaign will be linebacker Byron Archambault of the CFL’s Hamilton Tiger-Cats.

Ladies, don’t worry you can get involved by supporting your men through sponsorships, campaign promotion or you can also take part by faking, making, or painting a beard – for this month bearded ladies aren’t restricted to circus tours. Have fun with it, post photos of yourselves sporting an artificial or drawn-on beard!

Decembeard is a global initiative. Launched in 2012 by our partner, Beating Bowel Cancer UK, Decembeard™ was created as a quirky way to help eliminate the stigma associated with colorectal cancer and create colonversation about colon cancer. This year, we join our UK, New Zealand, and Australian friends to beard up for colorectal cancer. Together we are raising awareness of the second leading cause of cancer deaths in Canada.

Each year, 25,100 people are diagnosed with the disease and the survival rate in Canada is 68% – with your help we can do better. This December we are hoping to raise $100,000 to fund our work helping and supporting people with colorectal cancer and their families, and raising awareness of the disease, its symptoms and the need for early diagnosis.

How to sign up:

Decembeard Canada is simple… no marathon to run, no mountain to climb, just sign up to grow a beard and help by raising funds to help those touched by colorectal cancer. Register now at decembeardcanada.com and set up your fundraising page.

Starting December 1st, grow your beard and discover how handsome you can be. Make sure to share your pictures with us using #DecembeardCanada! You could get featured as our Beard of the Week and win a prize for best beard. Biotherm Homme will be supporting our campaign with awesome prizes all Decembeard long.

So what are you waiting for, get growing!