It’s the CCAC’s edgiest awareness campaign to date, but Advertising Standards Canada (the ASC) has deemed our promotion of Get Your Butt Seen acceptable after receiving complaints about our avant-garde posterior posters.

We have received criticisms and kudos alike for the campaign, launched to coincide with National Colorectal Cancer Awareness Month. Montrealers have likely seen our eye-catching visuals on the rear-ends of buses and on posters within the Metro system, and we will be launching similar campaigns withi public transit systems in the rest of the nation. Is Canada ready to face the butt and talk about a deadly disease?

What do you think? Provocative, or pornographic?  Ingenious or indecent?