GetYourButtSeen on the East Coast
Just look at that storm cloud in the background! Could it be the whirlwind media frenzy that our iconic GetYourButtSeeen bottom is bringing to Halifax?
Metro Halifax has already picked up the story, and we hear there’s been talk of the campaign on the radio, too. Response has been very positive, but some worry it’s too edgy.
Get shocked and get SCREENED, we say!
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The Scotiabank Blue Nose Marathon is fast approaching! Run, walk or volunteer with us on May 20th, 21st and 22nd, 2011
about 8 years ago - 4 comments
The CCAC is proud to introduce Becky Pink. You may recognize her from the Get Up There (GUT) For Colorectal Cancer event on March 4th, where she spoke as a patient representative of our organization. Now Becky is tacking a new challenge as she prepares to run in the Scotiabank Blue Nose Marathon in Halifax- More >
Back from a run in my official CCAC dry-fit tee! (sneak preview!)
about 8 years ago - 1 comment
In anticipation of the upcoming Scotiabank Charity Challenge runs, we’ve got a pretty fabulous bonus for running or walking on the CCAC’s “Get Your Butt Seen” team. Want yours? The CCAC is one of the only national not-for-profit organizations for all five events across Canada: —————————————————————————————————————————— Montréal – Banque Scotia 21k de Montréal et 5k More >
It’s crunch time! Help spread the word about Crunch Out Colon Cancer
about 8 years ago - 1 comment
The CCAC is proud to introduce Pat and Lauren Connors, children of the late, great Jim Connors. Their event promises to be a 6-pack of fun! —– My Dad, Jim Connors—my idol, my hero—fought for two years against the injustice that was his own disease, Colon Cancer, and against the injustice of a healthcare system More >
GetYourButtSeen hits the streets of Toronto
about 8 years ago - No comments
150 of these beauties are gracing the “butts” of buses in Toronto. Wonder how many lifesaving conversations these will launch? Have you seen one on the road? We wanna hear about it!
Get Up There (GUT) for Colorectal Cancer – Tomorrow!
about 8 years ago - 5 comments
Hey Nova Scotians! Spring has almost sprung, but you now have a good reason to dust off those skis or snowshoes one last time. Sign up on-site to support the CCAC, get fit and have fun! For more details contact: Tanya Kavelaars tanya@trampolinebranding.com 902-405-4800 ________________________________________________________________ Notice of Support from Craig Bethune, VP Medical Mart Atlantic More >
Running out of excuses to get running?
about 8 years ago - 1 comment
Are you a citizen of Montreal, Toronto, Vancouver, Halifax or Calgary? Do you need an extra push to get out there and get fit? The Colorectal Cancer Association of Canada is once again a proud charity partner in several runs across Canada in conjunction with the Canada Running Series and Scotiabank. I broke a sweat More >
A cheeky holiday message from the CCAC
about 8 years ago - No comments
––––––––––––––––––––– ––––––––––––––––––– Happy holidays from the Colorectal Cancer Association of Canada! The entire CCAC team wishes you health and happiness in 2011. Cherish the holiday season- and perhaps even remind your loved ones that, if caught early, Colorectal Cancer is Preventable, Treatable and Beatable! Massive thanks to Ogilvy Montreal and Halogen Film Studio, who created More >
Thank you for the glamour!
about 8 years ago - No comments
The magic of the GetYourButtSeen Runway Gala simply couldn’t have happened without the incredible contributions of our corporate sponsors and generous donors. These benefactors believed in the gala when it was no more than the glamorous dream. On behalf of the Colorectal Cancer Association’s staff, volunteers and patients, thank you for your incredible support. LEAD More >
The first GetYourButtSeen Runway Gala- a night of cheeky glamour for the CCAC
about 8 years ago - 2 comments
It was sexy, it was flashy, it was rock & roll- and it raised crucial funds for the CCAC’s awareness campaigns, advocacy initiatives and patient support programs. On December 1st, the CCAC’s first GetYourButtSeen Runway Gala rocked the Olympia Theatre in Montreal, welcoming some 250 guests and a whole host of media coverage. The GetYourButtSeen More >
about 8 years ago
Your in Edmonton too! Saw a bus yesterday and knew what it was before I was close enough to read it! So glad to see the advertising is making its way across Canada!
about 8 years ago
This is disgusting! There are better way’s to promote donating & screening, then having my 8 year old daughter forced to stare at peoples bare asses!!
about 8 years ago
Dear SJ,
We know that this campaign is shocking- but so too is the fact that colorectal cancer still kills 9,100 Canadians per year even though it is potentially preventable.
We warmly invite you to explain to your daughter why we used this shocking imagery, and to discuss healthy lifestyle choices with your daughter. We are truly interested in hearing how you would promote donations and screening, and so we also warmly invite your whole family to take part in our International Public Service Announcement Contest. We will be accepting print, video and audio entries as of September 1st, and I would be glad to give you more details about how you could have your say!
Best wishes for health and happiness, and please accept our apologies for offending you!
about 8 years ago
What a horrible advertisment. I agree that there is better ways of advertising. This is pornographic . I have four children under the age of 7 and they all saw this advertisment. I try really hard, especially at home, to make sure they are not subject to seeing these kinds of things. Disgusting. You can discuss healthy lifestyle choices in so many other ways then using pornographic advertisments.
about 8 years ago
We appreciate your concern.
Perhaps this would be a good time to have a frank conversation with your young children about this disease? We invite you to gently explain that the reason this backside appears on the bus is to make sure people are remembering to see their doctors about their check-ups to check for a certain below-the-belt disease. Also, since colorectal cancer is a highly preventable disease, this would be a wonderful opportunity to remind your family to eat healthfully and exercise regularly!
The CCAC never aims to offend, but we do aim to remind people just like you to think about their digestive health.