Barber Paul Simmons, who works at Linda R Barber and Beauty in North Charleston, S.C., talks with customers about colorectal cancer screening.

The Shop Talk Movement is an initiative by the American Cancer Society, the University of South Carolina’s Center for Colon Cancer Research, the South Carolina Cancer Alliance and Tia Brewer-Footman and Gerald Footman, the owners of Hair Etc. magazine and trade expo. The movement focuses on outreach to African Americans, who may be at an increased risk of developing colorectal cancer.

Based on the premise that chair-chat during a haircut could save lives, the program has educated 130 haircare professionals about colorectal cancer and how to raise the topic with their clients. By the conclusion of the program’s pilot, it’s estimated that the trained stylists will have reached out to 2.500 community members with messages of screening and general awareness.

Click here to read more about the Shop Talk Movement.

The CCAC applauds the efforts of all parties involved in making this truly original project a reality!