“When the doctor told me I could count this as the luckiest day of my life, I realized that this cause I was working on all along was going to take on a deeper meaning  for me, and I was going to have to do something about it.” Julie Bernard

The words of Julie are what brought three young professionals together to collaborate on a campaign that will save and change the lives of many.

It has been over two years since Nicole and her team completed Sophie’s Run; an international awareness campaign in honour of her late mother that has raised over $175,000 for the Colorectal Cancer Association of Canada.  Although Sophie’s Run ended after a 780km journey to New York City, where she and her team were escorted to the corner of Radio City Music Hall by the NYFD, Nicole’s feet and heart are still moving forward to fight this very treatable and beatable disease that kills over 9,000 Canadians every year.

Although only 33 years old, Julie, the photographer for Sophie’s Run, was experiencing some abnormal symptoms in the Summer of 2010.  After being closely linked to Sophie’s Run from the beginning stages and the message of how Sophie failed to address her illness, Julie was proactive and went to see her doctor. Julie had two (2) polyps removed, one adenomas polyp (with the potential to become cancerous), during a Flexible Sigmoidoscopy, prompting the requirement of a full colonoscopy where a hyperplastic polyp (not likely to turn cancerous) was discovered. She found herself feeling foolish with the rush of overwhelming emotions and said so to the doctor. Julie will forever remember the words she got in response “You can count this as the luckiest day of your life.” The procedures would otherwise not have occurred until her late 40s or early 50s. By then the doctor assured her, the results could have been much different.

Together, Julie and Nicole’s story caught the attention of entrepreneur Mark Demborynsky, founder of Pier Vision in the GTA.  Mark, having known Sophie, wanted to contribute to keeping her story alive by continuing to raise awareness for this very treatable disease.  Having been successful in past projects and with the launch of his new clothing line, Mark joined forces and together we have created a sexy and fun marketing campaign to raise awareness and educate Canadians about the signs and symptoms of this disease.

Their mission is to unite over 1 million citizens in their “Have a Sexy Day” March Awareness Campaign.

To find out how you can help to spread the word and to learn more about their upcoming campaign, please contact Mark Demborynsky at info@haveasexyday.ca.

Are you in or around Milton, ON? You’re cordially invited to the gang’s launch party on March 11th at Ned Devine’s Irish Pub!