Behold, the fabulous “butt bus” currently making the rounds in Toronto and Laval. We launched these extra special additions to our GetYourButtSeen campaign to celebrate Colorectal Cancer Awareness Month 2011. Can’t wait to come up with next year’s cheeky scheme!

Many thanks to Ogilvy Montreal, the creators of this daring (and fun!) campaign; to our partners at Hill & Knowlton for assisting with media outreach; to the Toronto Transit Commission and the Societé de Transport de Laval for approving the risqué designs; to CBS Outdoor and MetroMedia Plus for your impeccable service ; and to Dr. Alain Sotto, a true trailblazer in the world of workplace colon cancer prevention and screening programs (can’t wait to tell you more about the work he’s done for the TTC!)

After the cut, see some pics of our media events in each city and just a glimpse of the press we got!

MONTREAL


From left to right:

1. It was a chilly day, but our booth was festive!   2.  CCAC prez Barry Stein being interviewed by CTV   3. The inside of the bus got the royal treatment as well!   4. CCAC staff “carry the banner” of awareness!


CCAC staffmembers warm up inside!


Top row, from left to right:  Administrative Director Toula; an amazing Societé de Transport de Laval (STL) driver, Exhibits Manager Ron

Bottom row: Kait, Communications and Outreach (+ blogger!); Jeremy, Scientific Conference Coordinator; Diane Léger from the STL (Technicienne en communications); Cathy (Administrative Assistant); Carl  (Logistics); Gail (National Development Director); Barry Stein, Frank (Volunteer Coordinator);  Adrien (National Exhibits Director); Michelle (Business Operations Director)

TORONTO


From left to right:

1. New city, same great visuals!   2. Our friendly neighborhood Toronto Transit Commission driver joins Dr. Alain Sotto (the TTC’s Occupational Medical Consultant) and CCAC President Barry Stein   3. We were blessed enough to have some of our amazing GTA volunteers and Cancer Coaches make it out, despite the sub-zero temperature!   4. The bus’ cheeky interior.