Posts tagged March Awareness Month 2011
Behold, the fabulous “butt bus” currently making the rounds in Toronto and Laval. We launched these extra special additions to our GetYourButtSeen campaign to celebrate Colorectal Cancer Awareness Month 2011. Can’t wait to come up with next year’s cheeky scheme!
Many thanks to Ogilvy Montreal, the creators of this daring (and fun!) campaign; to our partners at Hill & Knowlton for assisting with media outreach; to the Toronto Transit Commission and the Societé de Transport de Laval for approving the risqué designs; to CBS Outdoor and MetroMedia Plus for your impeccable service ; and to Dr. Alain Sotto, a true trailblazer in the world of workplace colon cancer prevention and screening programs (can’t wait to tell you more about the work he’s done for the TTC!)
After the cut, see some pics of our media events in each city and just a glimpse of the press we got!
Cue Vivaldi’s Four Seasons– these works of art astound us!
Be sure to visit www.ccacpsa.com to vote on your favourites! Simply assign each entry a star rating (out of five). Don’t forget the video and audio categories!
Make yourself a bowl of air-popped popcorn (see below!) and enjoy a screening of this year’s International Public Service Announcement Contest video entries. Rate the entries at www.ccacpsa.com (and submit your own!) but HURRY- the contest closes at midnight.
We hope there’s still lots of entries to come- there’s prize money $1,500 per category hanging in the balance!
This submission comes from Colon Cancer Alliance in the United States:
And this submission comes from the Jay family in Regina, Saskatchewan:
And a few creative high school students from Ohio gave us this great idea:
CCAC volunteer Nadia Afara brought us this punchy submission:
And this submission by Shawn Ritchie asks us, what’s in your pipes?
This submission by Hari Kapoor hit us hard:
And this submission from Alex Ostroff and friends pushed our buttons:
We were beside ourselves with this submission from Jeff Stevens:
And this submission by Pamela Podzorski and friends had us grooving!
The Health Benefits of Popcorn
What movie screening couldn’t be improved by the crunchy satisfaction of popcorn? Well if you’re trying to maintain a healthy weight to reduce your colon cancer risk, order cialis online in usa, you may wish to re-think your movie theatre snacks.
Don’t be tempted by the yellow glow of commercially prepared movie-theatre popcorn:
At Cineplex Entertainment — the largest chain in Canada with 1,328 screens — popcorn is now popped in non-hydrogenated canola oil, second best after air popped at home.
But the popcorn purchased by CSPI researchers weighed more than the company claims. After adjusting the serving size, a small popcorn with no topping had 480 calories.
A large untopped popcorn has 1,120 calories — half a day’s worth for most people, as well as 530 milligrams of sodium.
Health Canada recommends that adults consume less than 20 grams of saturated fat, and about 1,500 mg of sodium in an entire day based on a 2,000 calorie diet.
Patrons who opt for five pumps of Becel topping on a large, 20 cup portion at Cineplex add 270 calories and four grams of saturated fat. They get 320 calories and 22 grams of saturated fat with five squirts of Lactantia butter topping.
“Movie theatre popcorn salt, fat get the thumbs down” CBC News, November 2009
But we said we would talk about the health benefits, didn’t we?
Popcorn can be a pretty decent low-calorie, low-fat snack when popped with air instead of oil. It’s naturally high in fibre and it’s sodium-free. Too bad we load the butter and salt on after the fact! Here’s a quick recipe from wholeliving.com that uses less fat and sodium but doesn’t scrimp on the flavour:
- Pop 1/2 cup of kernels in your air-popping machine.
- Stir together 1 1/4 teaspoons chilli powder, 1 1/4 teaspoons cumin, 1 tablespoon of finely-grated lime zest and 1/2 teaspoon of coarse salt.
- While still hot, toss popcorn in spice mixture and sprinkle with lime juice. Voilà!
Don’t start any all-popcorn crash diets any time soon, though- popcorn should still be considered an occasional treat, and fresh fruits & veggies should still be your first-choice snacks.
The Health Benefits of Yellow Popcorn by livestrong.com’s Nathalie Stein, nutrition consultant
Popcorn, retrieved from Wikipedia on March 9, 2011
Have you created your entry yet? Hurry, the contest closes March 31st!
It’s one of the myths we constantly have to debunk- the truth is, colorectal cancer isn’t just “a man’s disease.” Women account for approximately 45% of CRC cases and CRC deaths.
Take Canada for instance- last year an estimated 22,500 Canadians (12,400 men – 10,100 women) were diagnosed. In total, 9100 Canadians (4,100 of them women) lost their lives. Source: Canadian Cancer Society: Canadian Cancer Statistics 2010.
Help us celebrate International Women’s Day. Teach a woman you care about that healthy lifestyle choices can decrease her risk of colorectal cancer. If she’s over 50 or experiencing symptoms, urge her to get screened. Remind her that taking steps to prevent colorectal cancer may prolong her life and allow her to continue to celebrate the achievements of women well into her elder years.
March 8 is International Women’s Day, and 2011 marks the 100-year anniversary of this yearly celebration of women. Click here to learn more.
“When the doctor told me I could count this as the luckiest day of my life, I realized that this cause I was working on all along was going to take on a deeper meaning for me, and I was going to have to do something about it.” Julie Bernard
The words of Julie are what brought three young professionals together to collaborate on a campaign that will save and change the lives of many.
It has been over two years since Nicole and her team completed Sophie’s Run; an international awareness campaign in honour of her late mother that has raised over $175,000 for the Colorectal Cancer Association of Canada. Although Sophie’s Run ended after a 780km journey to New York City, where she and her team were escorted to the corner of Radio City Music Hall by the NYFD, Nicole’s feet and heart are still moving forward to fight this very treatable and beatable disease that kills over 9,000 Canadians every year.
Although only 33 years old, Julie, the photographer for Sophie’s Run, was experiencing some abnormal symptoms in the Summer of 2010. After being closely linked to Sophie’s Run from the beginning stages and the message of how Sophie failed to address her illness, Julie was proactive and went to see her doctor. Julie had two (2) polyps removed, one adenomas polyp (with the potential to become cancerous), during a Flexible Sigmoidoscopy, prompting the requirement of a full colonoscopy where a hyperplastic polyp (not likely to turn cancerous) was discovered. She found herself feeling foolish with the rush of overwhelming emotions and said so to the doctor. Julie will forever remember the words she got in response “You can count this as the luckiest day of your life.” The procedures would otherwise not have occurred until her late 40s or early 50s. By then the doctor assured her, the results could have been much different.
Together, Julie and Nicole’s story caught the attention of entrepreneur Mark Demborynsky, founder of Pier Vision in the GTA. Mark, having known Sophie, wanted to contribute to keeping her story alive by continuing to raise awareness for this very treatable disease. Having been successful in past projects and with the launch of his new clothing line, Mark joined forces and together we have created a sexy and fun marketing campaign to raise awareness and educate Canadians about the signs and symptoms of this disease.
Their mission is to unite over 1 million citizens in their “Have a Sexy Day” March Awareness Campaign.
To find out how you can help to spread the word and to learn more about their upcoming campaign, please contact Mark Demborynsky at email@example.com.
Are you in or around Milton, ON? You’re cordially invited to the gang’s launch party on March 11th at Ned Devine’s Irish Pub!
If you received our email blast, you’re probably wondering why we haven’t gotten started on our Colorectal Cancer Awareness Month Challenge-of-the-Day. Fear not, ‘cuz we’ve got a whole lot of colon-friendly suggestions up our sleeves!
Today’s is hardly a challenge– we’re suggesting that you enjoy the antioxidant properties of a glass of red wine:
Resveratrol is a compound that is found largely in the skins of red grapes. Red wine is the most notable dietary source. Recently, there has been a growing body of scientific evidence linking resveratrol to a range of beneficial health effects, including brain and mental health as well as cardiovascular health. Some of the newest research is associating resveratrol with decreased risk of developing colorectal cancer (Anderson et al 2006, Isidoro et al 2007).
Cheers! Santé! Salud! Skål! Zum Wohl! L’chaim! Kampai!
It was an indecisive morning for yours truly- would I wear royal blue or baby blue? Was I feeling azure, or was it a navy-kind-of-day?
Actually, it was a great day to wake up feeling blue– it’s Wear Blue Day for colorectal cancer awareness!