Colorectal Cancer Association of Canada - CCAC
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Ogilvy Montréal wins silver at MIXX Awards 2010 for the controversial GetYourButtSeen awareness campaign

After inciting a "buttmob" on Facebook and turning heads in a mass transit campaign across the country, the getyourbuttseen.ca campaign and its creators were honoured with a Silver award in the Public Service/Not for Profit category at the 6th Annual Mixx Awards- the Interactive Advertising Bureau’s prestigious competition during New York Advertising Week.

The GetYourButtSeen website was released by Ogilvy Montréal for the CCAC in March, during Canada’s official National Colorectal Cancer awareness Month.

Read Ogilvy Montréal’s reaction to the fantastic news!


PSA Grand Prix for « Watch your butt » tv commercial

Cossette Communication-Marketing won the PSA Grand Prix for the CCAC « Watch your butt » tv commercial at the Créa advertising award show held early April in Montreal.

Bravo !

-  Martin Gosselin

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